What Qualities Make a Game Popular?

I recently made a post about Dare to be Digital 2016 (online) highlighting a number of video pitches. What qualities make a game addictive & popular? To what degree does the gameplay, sound effects, music, graphics, playability, level of difficulty have a bearing on the overall popularity and addictiveness of a game. The following are just a few popular games.

Cooking Fever
Cooking Fever is all about cooking – anything from burgers and hot-dogs, to pizza, suchi and baking. One can upgrade kitchen appliances to make cooking faster, upgrade the restaurant to increase customer wait times and how generous they are with tips. The main interaction style consists of simple drag and drop. When a customer arrives at your kitchen, the ask via a graphic bubble representation of the items they are looking for, e.g. an icon representing a burger. You then need to get some burger buns set out on your work surface and start dragging the ingredients on to complete the burger. One of course needs the cooked burger meat, along with various combinations of extras such as lettuce, tomato, ketchup – dragging each component on to the burger bun. Once the burger is fully assembled one then drags the burger to the waiting customer. If you manage to do this quickly enough they will drop coins representative of the price of the burger along with a tip for good service on the counter and leave as happy customers. As the levels progress the number of customers and combinations of food items increase. At the time of writing the number of installs was between 10 & 50 Million, the game is available from the google play store (online).

Angry Birds
Angry Birds has become an extremely popular game with 100 to 500 Million installs of the app via the Google Play Store (online). What are the qualities of launching a bird at various targets to get them to topple over that makes the game so popular.

Candy Crush Jelly Saga
Having 10 to 50 Million downloads Candy Crush Jelly Saga is certainly another popular game (online).

Clash of Clans
Available from the Google Play store (online) has between 100 & 500 Million installs.

SimCity Buildit
With 10 to 50 Million Google Play installs SimCity Buildit is certainly another popular game (online). This game is all about creating a city and populating it with residences, so you can earn Simoleons through the construction of residences and earn tax from same as well. One can also earn cash through the Trade Depot whereby you can sell goods that you create. One can sell all manner of goods from the basic raw materials created by factories, to more complex items created by taking the raw materials and forming them into a new product such as: Doughnuts, Shoes, Watches, Nails, Vegetables, Tables & Chairs to name but a few.

As you level up through the game further opportunities for Trading become enabled such as the Port for shipping your goods overseas, or the Airport (available once you have a population of 120,000). The Airport allows you to gain special items allowing you to build new types of residences with higher population capacity, namely, Paris, London and Toyko zones. To keep the population happy one must supply them with basic services, provide them with places to relax (parks), and a whole host of other facilities from Schools and Universities, to Entertainment and Gambling.

Over time one can create a city of some 4 million inhabitants and stretch out the area of the city to encompass both the beach and mountains. These areas allow one to build special buildings that can greatly boost the population within a certain catchment area.

At the Vu Tower (available at a population of 90,000) one can unleash a number of different disasters, that allows you to gain valuable Golden Keys. The most basic disaster one can unleash is the Meteor Strike, followed by Earthquake, Alien Invasion and several more.

Questions
What makes a good game?
How important is the embedding of Social Media in a game?
Do you make use of in-app purchases, to buy credits, upgrade systems etc?
Is it easy to lose track of the amount you spend on in-app purchases?
How important is the time it takes to complete a level – especially for Mobile Games?
What are your favorite games and Why?
How often do you play games on your Mobile?

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